What Kind of Plastic Was Used in Toni Dolls?

I never gave much thought to the kind of plastic used in making Toni dolls. As a kid, I appreciated the smooth curve of her cheeks, the sturdiness of her legs, and that she didn’t have that rubbery feel that some dolls have.

When I saw this advertisement, it answered the question that I didn’t even think to ask. Toni dolls were made of Celanese plastic.

I’m showing just a snippet of the advertisement, but you can go to eBay to see the whole ad. Why not buy a copy of this for your collection! It’s a high-quality reproduction of the original 1951 ad.

1951 Ideal TONI doll Magazine ADvertisement 3 Reproduction eBay

 

I’ll transcribe the ad here for the benefit of Google:

“IDEAL’S TONI DOLL IS MADE OF CELANESE PLASTIC. THE WONDERFUL MATERIAL THAT RESISTS SHATTERING AND SHARP-EDGED BREAKS. 

It’s hard to believe that such a lustrous, touch-comfortable plastic is actually one of the toughest materials used for toys today. Toys made of Celanese Plastic are good for years of childhood play, taking tumbles and falls without damage… becoming treasured heirlooms when youngsters grow up. 

Celanese Plastic gives toys greater play safety. Color is clear through where it can’t chip or peel, and there is no unpleasant taste or odor. Look for the identifying Celanese label… on quality toys and household articles. Celanese Corporation of America, Plastics Division.”

This advertisement would not likely appear in consumer magazines. It is aimed at manufacturers and retail distributors.

According to Wikipedia, the American Cellulose & Chemical Manufacturing Company was founded in New York City in 1918. They did some work for the war effort in World War One. They’ve undergone various mergers and names over the years, but still have their headquarters in the U.S. but now, it is in Irving, Texas.